To be the countryside’s financial partner of choice.
To help develop and grow the countryside by providing customers with products and services responsive to their needs.
To have a core of competent and motivated employees who are dedicated to serve and responsive to their needs.
To provide the best return of shareholders investment and help promote social responsibility in the communities we serve.
Excellence – Striving to be the best in what we do.
Integrity – Doing the right things with moral uprightness.
Respect – The value of having high regards to the feelings, thoughts, wishes and rights of others.
Transparency – The quality of being open, honest and forthright.
Sense of Ownership – The value of believing and embracing the Bank’s vision and direction with utmost commitment and dedication.